Sunday, 23 August 2015

CASE STUDY OF MUSIC VIDEO-ELASTIC HEART SIA 2/3

 Case study:Elastic heart-Sia 





Length of song: 5:03
Synopsis: There are only two people in the music video, this music video is more artistic and conceptional dancing involved  and you will need to be open minded to understand the layout of the song, there was a lot of controversy of the releasing of the music video because no one really got the point of the video, the video is more abstract for it is raw and about one's emotions and how love is just a wrestling match and is unfair. 

Conceptual/Narrative/Performance based: The lyrics  are about the inner feelings of a woman, and is about how love has always been a war for her in which she has never been able to conquer, however now she wanted to love but within the relationship she knew something was not right in her relationship but still took the risks however that was not a calculated risk because she still got hurt, but from this experience she will never ever trust anyone again , however in the future she will still takes risks but will bounce back and will never get hurt again  she will easily bounce back and easily move on in the future, she also stated to never let her weaknesses overcome her and to never let her weakness show.

Themes and Motifs
The common themes of this music video is love and war. Love always being a type of war woth your other half and the person that gets hurt the most wine however near to the end you find out that it is an endless battle due to the fact both parties will get hurt in the love and war there is no overall winner, Another motive within this song is that love and and war has no pity for no one even if you are already weak and scared like a little girl you will get hurt.

Representation of Stars:
Actor 1: The main actor in the video is a middle aged old man who's appearance seems fairly scary but to the audience he is seen as a cave man die to his costume which is a basic white shorts he looks like he is ready to fight.

Actor 2:  The main female is a lot more younger compared to the main male, she looks young and vulnerable. The young girl represents purity, innocence and vulnerability. The costume  is a nude which represents no lock on her emotions.


Post Modern Elements:
No post modern elements are used in this video, all the special effects, editing techniques and mise en scene are modernised to reflect the main audience age group.

Camera Angles, Special Effects, Mise en Scene & Editing :

Camera: Establishing, Close up, Medium Close up, Extreme Close up, Pull Focus, Panning shot,  Tilt and birds view shot 
Special Effects: Transitions, fast cutting rate 
Mise en Scene :   cadge with white soft/hard lighting  
Editing: Cut, Split screen, Fade, Long take,  Short take.

Props The main prop in this music video is a bird cadge which represents a fighting cadge, but also people looking in within your relationship and finally the cadge also symbolizes the relationship of always being a war.

Camera Angles, Special Effects, Mise en Scene & Editing :

Camera: Establishing, Close up, Medium Close up, Extreme Close up, Pull Focus, Panning shot,  Tilt, Point of view and Head on
Special Effects: Transitions and Slow motion 
Mise en Scene : Natural lighting 
Lip Sync:
There is no lip sync apparent within the music video.

Target audience>
The target is mainly for 16 and over this reasoning being they will be discovering love and understanding what it is and in addition the target audience has to be mature to understand the art of the videos.

Ideas
what i take from this music video is describing the artist feeling can be done by dancing and that lip sync is not necessary there is other forms of art that can be used. I plan to incorporate dancing within my course work

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